From the measurement desk
Written for the question you actually typed.
Each piece answers one practice question in the practice's words, with the measured data we have and arithmetic anyone can check.
We put up an FAQ page and the calls didn't stop — what did we do wrong?
The three failures of practice FAQ pages — wrong words, stale facts, unfindable placement — and the version that actually deflects.
Patients say they asked ChatGPT which practices take their insurance — should I care?
Yes, structurally: how AI assistants decide which practices to name, and why published answers are the new phone book entry.