We price only the crowd-out. The staff hours are a bonus you can count yourself.

Four numbers, multiplied

Factor	Where it comes from
New-patient inquiries per week	Your answer — midpoint of the range you pick
× estimated crowd-out rate	Conservative lookup keyed to your Clog Score (3–35%) — a line consumed by repeat questions during peak windows displaces some share of new callers
× close rate for your practice type	Conservative working assumption, stated in the report
× value of one patient relationship	Your answer

A dental practice with 28 new inquiries a week, scoring in the "Leaking" band (15% crowd-out), a 25% close rate and a $2,500 average patient: 28 × 4.3 × 15% × 25% × $2,500 ≈ $11,300 a month ringing behind the same ten answers. We deliberately do NOT price the staff hours the clog consumes — that number is real, large, and easy for you to compute from your own payroll once the discovery counts the calls.

Estimates from your own answers using stated assumptions — labeled that way in every report. The measured discovery replaces the estimate with two timed call streams.

The AI-search bonus nobody prices

Patients increasingly ask AI assistants "which dentists near me take my insurance?" — and assistants answer from whatever practices have PUBLISHED. A current, well-structured answers page doesn't just deflect calls; it makes your practice quotable in the places patients now ask first. The practices with published answers get recommended; the ones whose answers live in heads don't exist to the machine.