Our own answers, published. (Yes — that's the point.)

Answering them is. Answering each one BY PHONE, individually, forever, is a choice — made by default when the answers were never published. The question volume is fixed; what's variable is how many become calls. The free score estimates your share in three minutes.

Some always will, and the phone stays for them. But "people don't read" is usually a verdict passed on an outdated page written in practice-speak. Pages built from the literal questions patients ask, kept current, measurably deflect — and the growing share of patients who ask AI assistants first can ONLY be reached by what's published.

That's the right first brick — and it's usually where practices stop. The list answers "are you in-network?" but not the follow-ups that actually consume the line: "what will MY plan cover for this?", "what does it cost without insurance?", "do I need a referral?" The system publishes the whole ten, in patients' words, and keeps them current.

Sister doors: Drowning at Noon covers the desk when VOLUME floods it. This door shrinks the volume itself — by retiring the repetitive share of it to published answers. Many practices need the floor first, the unclogging second; the assessments sort the order.

Insurance-heavy practices: dental, medical and specialty, behavioral health, chiro and PT, vision — anywhere "do you take..." is the soundtrack of the front desk.

Even more so — your ten questions are pricing, superbills, and "why don't you take insurance," and the answers are make-or-break for conversion. Cash-pay practices with published, confident pricing pages convert the callers who'd otherwise never dial.

Complicated is what publishing is FOR: the honest page says what varies, what's typical, and exactly what to have ready when you call — turning a ten-minute spelunk into a two-minute confirmation. Complexity unpublished generates the longest calls of all.

No. Test calls use personas we control asking general questions; published answers are general by design. We measure your line and your pages, never your patients.

Ten questions: practice type, new-inquiry volume, where answers can be found without calling, honest clog share, answer-call burden, page currency, publishing habit, ownership, patient value. You get a 0–100 score, four axis scores worst-first, and a written report with a monthly crowd-out estimate.

The written analysis is produced by Claude, an AI model, from your answers and computed scores only — every claim traces to something you said. The scoring is published, deterministic math. We name the AI because it's true.

Two timed call streams into your real windows over five business days — your commonest questions (durations, holds, callbacks) and new-patient attempts (get-through rates) — per your written permission, timestamped at the source. Plus the findability audit: what patients and AI assistants actually find when they look for your answers.

A handful of ordinary calls across five days — the kind they already field hourly. Every probe is identified to you after the window closes, and the desk usually ends up the fix's biggest fan: it's their treadmill being retired.

Because "publish your FAQs" as free advice produces the 2022 page that didn't work. The $500 buys the measurement that makes the fix land: what's actually asked, what it costs, what it crowds out, and what's findable — timestamped. If your line measures clear, "confirmed" is the deliverable.

Builds start at $2,500, quoted in writing after the discovery, scoped to your actual clog — the answer pages, the publish-once workflow, the keep-current schedule, the text path. The floor is published because hidden prices waste everyone's time.

You have the report and the estimate. Clear line — keep it, you're done. Clogged — the report's next step is the discovery, booked and prepaid online in one step. No sales sequence beyond three emails that end on schedule.

The discovery is priced to stand alone, so "your line is clear" is a deliverable we can afford. Every finding carries timestamps you can check, and this door's estimate deliberately excludes staff time — understating is our tell.

Don't — verify. The score is free and shows its work. The discovery is $500 against timestamps you can inspect. And this very page is the product demonstrated: our answers, published, so you didn't have to call. Who we are: about page.